Recommended: Use native Localized Pricing to set a fixed local price per country, for example ₹999 in India for a product with a $20 base. You control the exact number, it carries across one-time, subscription, and usage-based products, and there is no banner or script to install.
Localized Pricing
Native, recommended. Set a fixed local price per country or currency, no third-party tool required.
Discount Codes
Create and manage location-based discount codes in the Dodo Payments dashboard.
Two ways to run PPP
| Localized Pricing (native) | Location-based discount codes | |
|---|---|---|
| How it works | You set a fixed local price per country/currency | A percentage off your base price, applied via a code |
| Tooling | Built into Dodo Payments | ParityDeals / Evendeals |
| Banner / script on your site | Not required | Required to surface the code |
| Price the customer sees | The exact amount you set | Base price minus the discount |
| Best for | Clean, market-tuned prices you fully control | Promotional banners and time/holiday-based deals |
Location-based discount codes
ParityDeals and Evendeals are platforms that enable automatic pricing optimization based on a customer’s geographical location by generating discount codes.While you can’t directly embed discount banners on a Dodo Payments storefront (as custom scripts aren’t supported), you can still implement these tools effectively on your own website or application.
Choosing an Integration
Both platforms integrate directly with Dodo Payments to create and manage discount codes automatically. Use the comparison below to choose the tool that best fits your needs.| Feature | ParityDeals | Evendeals |
|---|---|---|
| PPP / Location-based pricing | Yes | Yes |
| Holiday / Time-based deals | Yes | No |
| Subscription support | Yes | Yes |
| Auto coupon refresh | — | Yes |
| Banner customization | Yes | No |
| Pricing | View Pricing | View Pricing |
ParityDeals
When ParityDeals is integrated into your website, eligible visitors will see a banner that includes a location-based discount code they can use at checkout. These discount codes are automatically created and managed by ParityDeals and will appear in your Dodo Payments Dashboard under Sales → Discounts.
Setup
Sign up on ParityDeals
Visit app.paritydeals.com and create an account.
Create Deals
After signing in, locate the option to create deals. From the dropdown menu, select “Create Deals via Dodo Payments”.
Generate a Dodo Payments API Key
Log in to your Dodo Payments dashboard and navigate to Developers → API Keys. Click “Create New API”.
Connect Your API Key to ParityDeals
Copy the API key you created and paste it into the ParityDeals interface to establish the connection with your Dodo Payments account.
Select Products
Once connected, ParityDeals will fetch your Dodo Payments product catalog. Select the products you want to associate with your deals.
Configure Deal Settings
Enter your website URL and optionally select specific target pages where the discount banner should appear. Then choose your preferred deal type:
- Location-based deals
- Holiday deals
- Time-based flash deals
Set Country-Based Rules
Select the countries you want to offer localized discounts to and define the discount percentage for each. ParityDeals provides recommended defaults that you can adjust as needed.
Customize the Banner
Design your discount banner by customizing the text, selecting colors and layout, and choosing the banner position (top or bottom of page). This banner will be displayed to eligible visitors based on your configured rules.
Additional Features
With ParityDeals, you can also offer automatic time-based discounts and holiday-based promotions throughout the year. For more detailed information, refer to the ParityDeals Documentation.Evendeals
Evendeals is another platform that integrates with Dodo Payments to offer location-based purchasing power parity pricing. It supports both one-time and subscription products.
Key Features
- Auto coupon sync — Coupons are created and managed in Dodo Payments automatically
- Percentage discounts — Offer percentage-off discounts per country group
- Subscription support — Discounts apply across subscription billing cycles
- Auto-refresh rules — Rotate coupon codes automatically by time interval, redemption count, or view count to prevent abuse
Discount codes created by Evendeals will automatically appear in your Dodo Payments dashboard under Sales → Discounts.
Setup
Create a Dodo Payments API key
In your Dodo Payments dashboard, go to Developers → API Keys and generate a new key.
Connect in Evendeals
In your Evendeals dashboard, navigate to Integrations, find the Dodo Payments card, and paste your API key.
Configure regional discounts
Set percentage discounts for each country group and hit sync. Evendeals creates coupons in Dodo Payments automatically.
After syncing, open Sales → Discounts in your Dodo Payments dashboard to confirm the generated coupons appear. Each coupon will have a recognizable Evendeals prefix.
